Web Design

Accounting DPT

AccountingDPT Website Design & Development

Role
UI/UX DesignerProduct DesignerFront-End Collaborator
Deliverables
  • UX Strategy
  • Information Architecture
  • Wireframes
  • UI Design
  • Responsive Design
  • Design System
  • Website Development Support
Tools
  • Figma
  • Photoshop
  • Illustrator
LiveVisit site ↗
AccountingDPT homepage — “Get back to growing your business, we’ll handle the numbers” — shown on a laptop

The Challenge

Accounting services are often perceived as:

  • Complex
  • Outdated
  • Difficult to understand
  • Heavy on financial jargon

The challenge was to create a website that:

  • Builds trust immediately
  • Explains accounting services clearly
  • Simplifies package selection
  • Encourages consultation bookings
  • Feels modern and approachable
Timeline

Project Timeline

Items
Week 1
Primary Goals — Fact finding
Week 2
Primary Goals — Fact finding
Week 3
Success Metrics — Ideation
Week 4
Success Metrics — Ideation
PD · V32Increase consultation bookings
PD · V33Improve trust and credibility
PD · V34Clearly communicate services
PD · V35Showcase pricing packages
PD · V36Differentiate from traditional accounting firms
PD · V37Home page
PD · V38Consultation requests
PD · V39Demo bookings
PD · V40Package inquiries
PD · V41Mobile engagement
User Personas

Target Audience

Two small-business owners smiling in their café

Small Business Owners

Need bookkeeping and tax support without hiring a full-time accountant.

A young startup team gathered around a phone in a modern office

Startups

Need scalable accounting services.

Three real-estate professionals in suits walking past a high-rise

Real Estate Professionals

Require reconciliation and financial reporting.

Two entrepreneurs standing back to back with arms crossed in an office

Entrepreneurs

Want visibility into financial performance without managing spreadsheets.

UX Strategy

Key Design Principles

Trust First

Accounting is a high-trust service.

To establish credibility:

  • Professional visual design
  • Testimonials
  • Partner logos
  • Clear service explanations

Simplicity Over Complexity

Financial services can overwhelm users.

The experience was designed to:

  • Reduce jargon
  • Use plain language
  • Break information into digestible sections

Conversion-Driven Layout

Each section guides users toward:

  • Booking a consultation
  • Requesting a demo
  • Exploring packages
Information Architecture

Site Structure

  • Home
    • Services
      • Bookkeeping
      • Tax Filing
      • Payroll
      • Tax Support
    • Packages
      • Essential Books
      • Starter Books
      • Growth Books
    • Testimonials
    • Partners
    • Contact
Final Design

A clean, trustworthy interface that turns accounting into a service business owners actually feel confident using.

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