Web Design

Aether House

Aether House is a lifestyle brand that bridges the gap between luxury and sustainability, offering home and lifestyle products that are as beautiful as they are functional.

Role
Branding and UX/UI Design
Aether House — eco-friendly home & lifestyle app shown across phone mockups beside the Aether House logo
Project Overview

Aether House is a lifestyle brand that bridges the gap between luxury and sustainability, offering home and lifestyle products that are as beautiful as they are functional.

Objective

Aether House is a lifestyle brand that bridges the gap between luxury and sustainability, offering home and lifestyle products that are as beautiful as they are functional.

Brand Values

Sustainability

Every product is crafted with sustainable materials and ethical practices, ensuring minimal environmental impact.

An artisan crafting a leather piece by hand in a warm workshop

Luxury

Combines friendliness with high-end aesthetics, offering a range of products that cater to the discerning consumer.

A sculptural curved-walnut lounge chair with a woven cushion

Functionality

Each item is designed to enhance daily living, marrying form with function.

Hand-drawn isometric concept sketches of Aether House furniture

Thoughtful Design Process

From wireframe to final design, our process ensures a user-centered, visually engaging landing page that drives conversions and reflects your brand's identity.

  1. 01

    Empathize

    • Understand the user's needs by researching their pain points and motivations.
    • Conduct user interviews or surveys to gather insights into their behaviors and challenges.
  2. 02

    Define

    • Synthesize research findings to clearly define the problem or user needs.
    • Create a problem statement to guide the design process, focusing on addressing user-specific issues.
  3. 03

    Ideate

    • Brainstorm creative solutions and generate a range of ideas to solve the defined problem.
    • Use techniques like mind mapping or sketching to explore different approaches.
  4. 04

    Prototype

    • Build low-fidelity prototypes or wireframes to visualize the design ideas.
    • Test different versions of the product to evaluate functionality and user interaction.
Timeline

Project Timeline

Items
Week 1
Week 2
Week 3
Week 4
PD · V32Kick-off meeting
PD · V33Branding fact-finding
PD · V34Building MoSCoW methodology list
PD · V35Process review and design gap
PD · V36Ideation
PD · V37Prototyping
PD · V38A/B testing
PD · V39Full-cycle testing
PD · V40UX audit

Empathize

Sophie, an eco-conscious interior designer, in a sunlit plant-filled room
Eco-Conscious Designer

Sophie

32 · Interior Designer

Needs

Sustainable, stylish furniture to match her aesthetic-driven, eco-friendly projects.

Goals

Curate beautiful spaces for clients using responsibly sourced materials.

Challenges

Finding furniture that balances luxury with sustainability.

Emily, a first-time homeowner, smiling in a bright kitchen
First-Time Homeowner

Emily

29 · Marketing Specialist

Needs

Affordable yet stylish furniture for her new home.

Goals

Create a warm and inviting space with high-quality pieces.

Challenges

Budget-conscious but wants lasting value.

Michael, a finance executive, at his desk in a dim office
Busy Professional

Michael

32 · Finance Executive

Needs

Functional, sophisticated office furniture for his home workspace.

Goals

Enhance productivity while maintaining a professional environment.

Challenges

Limited time to explore design options.

James, a retired engineer, seated against a plain backdrop
Empty-Nester

James

54 · Retired Engineer

Needs

Comfortable, timeless furniture for his newly renovated home.

Goals

Invest in long-lasting, luxurious pieces that provide comfort and style.

Challenges

Ensuring the furniture fits with the evolving design of his home.

Mood Board

Look & feel

Cream lounge chair beside a leafy plant in soft light
Sculptural mid-century office lounge chair
Warm-toned home living furniture set
Dried botanical arrangement in a ceramic vase
Wooden kitchen utensils in a holder
Walnut coffee table styled with a knit throw
Palette
#2C5F2DEco Green
#3A3A3ACharcoal
#C9A86AAether Gold
#8A5A2BWalnut
#FAF8F4Warm White
#E5E5E5Stone
Keywords
SustainableHandcraftedTimelessEco-FriendlyWarm MinimalismNatural Materials
Final Design

A polished, user-centered solution that seamlessly integrates functionality and aesthetics — ready to elevate your digital presence and drive impactful results.

Reflections

Through the design-thinking process, I crafted a landing page that seamlessly blends user experience with visual appeal, addressing the needs of both the brand and its audience.

This case study reflects a commitment to creating purposeful, engaging designs that deliver measurable results.