TRULY eSIM
A travel eSIM web app that makes buying and activating data plans effortless.
To provide a seamless and user-friendly experience for travellers and digital nomads using eSIM technology.
Crafting user-centered solutions through iterative design and testing.
Who I designed for
Emily Chen
35 · Marketing ExecutiveStable internet for frequent business trips across countries. Values efficiency, quick setup and reliable connections.
Sarah Patel
24 · Recent Graduate · Gap-Year TravellerShort-term, budget-friendly data across regions. Wants easy activation and a simple, no-fuss interface.
Jake Thompson
29 · Freelance Web DeveloperFlexible, affordable plans for extended stays. Seeks hassle-free connectivity and online plan management.
The Martinez Family
Parents 40s · child 10 · Family TravellersAffordable multi-device plans with an emphasis on security, support and straightforward setup.
From discovery to connection
- 01
Awareness
Homepage effectively communicates key benefits.
- 02
Consideration
Clear explanation of how eSIM works.
- 03
Decision
Easy navigation to pricing and plan selection.
- 04
Post-Purchase
Simple activation process and 24/7 support.
Wireframes & Prototypes
- Designed a mobile-first layout.
- Emphasized the straightforward 3-step installation process.
- Conducted A/B testing on CTA buttons for plan selection.
- Feedback led to improved navigation and a simplified pricing structure.
