TRULY eSIM
A browser-based eSIM store and dashboard for comparing plans, checking device compatibility and managing data from any device.
To provide a seamless and user-friendly experience for travellers and digital nomads using eSIM technology.
Crafting user-centered solutions through iterative design and testing.
Who I designed for
Emily Chen
35 · Marketing Executive
Stable internet for frequent business trips across countries, ready the moment she lands.
Set up a plan in minutes and stay reliably connected through meetings and travel days.
Short on time between flights, and dropped connections cost her client calls.
Sarah Patel
24 · Recent Graduate · Gap-Year Traveller
Short-term, budget-friendly data that works across the regions she's passing through.
Activate easily and move between countries without re-learning a new setup each time.
Tight budget, and cluttered, jargon-heavy plans make it hard to choose with confidence.
Jake Thompson
29 · Freelance Web Developer
Flexible, affordable plans that hold up over extended stays abroad.
Manage and top up his plan online, without hunting for local SIM shops.
Long stays make short-term plans pricey, and unreliable data stalls his work.
The Martinez Family
Parents 40s · child 10 · Family Travellers
Affordable data shared across several devices, with security and support they can trust.
Get the whole family connected with one straightforward setup before the trip starts.
Juggling multiple devices and plans, and worrying about keeping a child safe online.
From discovery to connection
- 01
Awareness
Homepage effectively communicates key benefits.
- 02
Consideration
Clear explanation of how eSIM works.
- 03
Decision
Easy navigation to pricing and plan selection.
- 04
Post-Purchase
Simple activation process and 24/7 support.
Wireframes & Prototypes
- Designed a mobile-first layout.
- Emphasized the straightforward 3-step installation process.
- Conducted A/B testing on CTA buttons for plan selection.
- Feedback led to improved navigation and a simplified pricing structure.
